Why Social ? – What is Social Media Management?
Social Media Management is pretty familiar to most business owners and marketing directors. But what is it really and how much time should I spend on it? Social media is everywhere, FaceBook, Twitter, Instagram, Linked In, Reddit etc. the list goes on. Social media is free marketing exposure and most large companies use it to build their brand and increase awareness that they exist.
There are a lot of aspects to be considered in the Social Media Management process, primarily how am I going to find the time to tackle one more aspect of marketing my business. Should I try to do it myself or should I pay a social media management company.
Building a brand and reputation using social media requires, among other skills, the know-how of building relationships with an audience, targeting those most interested in your service, and encouraging interactions with others. You want to avoid the risk of spending countless hours developing a social presence to find that virtually no one has been exposed to your hard work. Building a brand and reputation using social media requires, among other skills, the know-how of building relationships with an audience, targeting those most interested in your service, and encouraging interactions with others
Why Should You Hire a Social Media Manager?
There are two big things to look out for when researching which agency or freelancer you want to use. First, you want to make sure they have a track record of happy customers and can demonstrate up-to-date knowledge on the every changing world of social media marketing. You don't want to hire someone that can't prove to you that he or she is going to be in business in a year.
There are a lot of options when it comes to social media automation and you can feel too far removed from your online marketing if you hire a large company that doesn't offer a personal level of service.
If you've tried to tack social media management on to your job, then you already know how difficult it can be. It's hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).
Social Media Management